Essays, tutorials, and templates from twenty years of remixing systems. Zero SEO-bait. Written when there's something actually worth saying.
Why the same cortex that cues a track at the right moment is the one you want debugging a Salesforce Flow. A 20-year detour explained.
Read the essayWhat "AI-assisted" actually means in a production codebase. What it's genuinely good at, where it still needs a senior human's hand, and why "vibe coded" shouldn't reach your customers.
Read →A free starter pack for logging, tracing and alerting on Salesforce Flows. Apex logger, Flow sub-template, dashboard pack.
Download →Most integrations fail not because of technology but because no one agreed who owns what data. A practical rubric for defining the contract before you write the webhook.
Read →A decision framework for founders and ops leaders weighing up a CRM implementation vs. a custom application. Five honest questions to ask first.
Read →The two-week paid discovery is usually agency theatre. What I do instead, why it takes 90 minutes, and why you end up with a better proposal.
Read →A one-page worksheet to help your team identify three concrete AI opportunities and three concrete risks. No hype, no vendor pitch.
Download →Notes from the studio. New essays, templates, and the occasional thing I'm too opinionated to put on the main feed.